Published by on July 6, 2017

Today, we live in a social media ruling world. People use social media widely and for many uses whether that’s personal or professional. More and more people are using social media these days. The number of people using social media is increasing day-by-day. It is the main reason for people who do business online to implement social media marketing strategies to promote their business.

Social media is evolving every day and social media marketing is gaining more popularity amid business people across the world. Social media helps people to promote their business and take their products and services to a variety of clients across the world.

Customer engagement is vital for online businesses to succeed. So, they should implement marketing techniques that allows them to improve their clients’ engagement. Social media can help clients to improve their engagement because it is a great medium that lets people to connect with their potential and current customers 24 hours a day.

When you are thinking about social media marketing, you should understand about the tactics that you can bring into play to enhance your social media engagement. Here are my top 10 formatting tricks to get more social media engagement:

1 – Create Posts For Each Social Media Channel

You should concentrate on creating or customizing posts for each social media sites including Facebook, Instagram, twitter, Google+, LinkedIn, YouTube, etc. You should make use of every social media platform and don’t depend only on one or two social media channels to post your contents.

2 – Modify Posts for Each Social Media Channel

It is always a great idea to create and share posts in different social media channels every now and then. But it is crucial for you to post contents that are modified or different in each social media platform. You should not publish exactly very similar post to every platform.

3 – Good Images

It is a great idea to incorporate good images in your content in order to promote social media engagement. People will be interested to get through your social media shared contents if it is covered with good images. Share good images in Pinterest, Facebook, Instagram, etc because people like sharing great images on other social platform.

4 – Illustrate your Personality

When you try to enhance the social media presence of your business, you should illustrate your personality. Don’t hide your personality and let others know your brand voice at the same time as keeping your clients pleased.

5 – Utilize Mobile

You should make the most of mobile phones to increase social media engagement. The majority of social media users are on mobile devices and therefore, you should ensure that the content that you post in social media channels is mobile friendly.

6 – Use Video Content

Since video is becoming a social media standard, it is important for you to use video content to improve social media engagement. People will be easily attracted to videos and visual contents. Video content has a huge impact on Twitter marketing because Twitter presents a potent chance for people to reach a global audience, spread awareness of your brand, generate more leads, gain more clients and retain your present clients.

7 – Create High Quality Content 

It is important for people to create high quality content in order to enhance social media engagement. None of the people will like to go through your content if it is poorly created. Whether it is an image, video or written content, make sure to create it in good quality.

8 – Authentic

You should be authentic and offers genuine services in order to catch the attention of your clients. Social media engagement can be enhanced by being authentic. Don’t break down with authenticity and if you are authentic; people will always appreciate you as well as your business.

9 – Don’t Ignore Visual Content 

If you really love to increase social media engagement, you should not ignore visual content. At present, visual content is the most attractive and effective type of content online. Using images and videos can increase clients’ engagement on different social media channels. Since visuals can attract the attention of people more easily and sooner, visuals can enhance your social media engagement.

10 – Use Attractive Headlines

It is very crucial for you to use attractive and eye-catching headlines for the content that you post on different social media channels. Headlines are important because it is the first thing that clients look at your posted content. Twitter marketing people take care to use headlines that fall between the optimal ranges.

Guest Post by Susan Taylor

I am Susan Taylor. I enjoy my career as a freelance writer. I don’t find lazy in writing because it is the career that lets me to bring out all my skills and knowledge. Presently, I work for one of the best essay writing services online, Traditionessaysonline.com and it helps me to handle a lot of writing tasks on a daily basis. I also enjoy writing articles for many blogs seen online. I write for blogs, websites and online publications during my free time.