Published by Bruce Arthur Orrock on April 3, 2017
Twitter is a really great way for you to get your name – and your brand – out there online.
If you are an estate agent (or work in real estate for the American readers), then a strong social media presence can really help with your marketing efforts. Using Twitter for this task is great because it gives you and your brand lots of visibility, which draws in more customers.
More than that, though, you can use Twitter to boost your credibility and authority in real estate. In fact, there are loads of incredibly useful things Twitter can do for you if you’re in the real estate game. This post is going to outline some of the strongest reasons why you absolutely should be using Twitter if you are an estate agent, realtor or work in real estate.
Quick Tips on Using Twitter For Estate Agents
Before looking at why you should be on Twitter, let’s look at some ways we can make the most out of Twitter for real estate. This should help you get a better idea of what your online audience wants and how you can best provide that.
- Pictures are very effective on Twitter, so if you want to show something off, use an image. Tweets featuring an image will have a much higher engagement rate than a text-only tweet.
- Talking with people on Twitter should always be as organic as possible. Try to be helpful, provide a service and start a conversation without selling to them right away.
- With Twitter, you get what you put in. Real estate agents and realtors can double their leads, but you have to engage, reply and follow up frequently.
- Make your Twitter profile as complete and professional as possible. This should improve how customers perceive your brand.
- Bring in as much local, relevant content as possible to Twitter. By targeting local demographics, people will naturally warm to you and your brand.
Boost Your Branding
Your brand is really important to your business, for a number of reasons from identity to recognition. Branding is just as important (if not moreso) on social media, so you should always make sure your brand is the same online as it is offline. This should include your logo, your overall message and how you present yourself to your audience. You need to make your profile picture suitable, as well as your colour scheme and overall design.
In the world of real estate, it is crucial to get your image right, as it is usually helps define your brand. Similarly, you need your Twitter marketing efforts to fit your style – so if you are fun and creative, act and look that way online. You can try to incorporate your own passions into your social media, but only if it fits. It is always nice to know that there is a real person behind the real estate outfit.
Gather Your Tools
There are a lot of tools out there to make Twitter more useful for you if you’re in real estate. You can do lots of things to improve your productivity such as scheduling your appointments and managing your tasks. There are also tools that let you understand, respond and interact with your audience on Twitter better. There is no specific package that will do it all, though. So you will have to try a few out, see how they fit in your working life, and decide for yourself. To get you started, we have outlined a few of the more popular tools out there for estate agents.
Oh come on, I couldn’t help but mention TweetPilot! Our tool is fantastic at sifting through Twitter to help you find high quality accounts. With tens of millions of fake accounts being used on Twitter, Manageflitter cuts through the dead leads for you.
This handy application is designed to work as a social media management tool. You can grow your social media presence quickly and organically with Sprout Social.
Buffer lets you drill into your tweets and posts to discover the best time to post your content. With automatic scheduling, you can make the most of this information without much legwork.
Set Your Targets
It is vital that you set yourself realistic targets and goals before diving into your marketing efforts on Twitter. You need to think about the type of attention you want online. Do you want to find homeowners, buyers, sellers or are you recruiting? The goals that you set for attracting homeowners will be much different when compared to someone looking to buy a home. Some questions you should be asking yourself include:
- Who is my target audience?
- What ‘pain’ or problem can I fix for my audience?
- What is my unique selling point (USP) and how will I present it?
- What are my overall end results going to look like?
One of the biggest, and most challenging, questions to answer is who your target audience is. This is an important one to get right, because it helps you stand out from the crowd on Twitter. Try to dig a little deeper into your potential audience, check out any competition and assess how you will best position your marketing.
Engage Your Audience
Twitter is a great way for you to bring in more business for your brand, but to get the best results you really need to spend time with your audience. You won’t be able to get much success on social media without engagement. That means tweeting great content, providing stunning customer service and making yourself available to your audience.
Try to think about how you will provide great content to your viewers on Twitter, as well as what it will contain. Do you want to motivate your readers into making a big move to a new home? Are you going to inspire them to put their property on the market? Whatever it is, you need to make it good enough that it will stir up some conversation. Hopefully, your content will get shared across Twitter – along with your brand – so that you can draw in bigger online crowds.
A great rule of thumb with your content on Twitter is to spend most of your time online networking and talking with your audience. Try to find a balance with your other posts, such as your own content and linking to other user’s useful content. Just try to keep a good level of variety in your posting so you don’t end up boring your viewers!
Twitter can make your work in real estate much more fruitful, but it takes a little bit of patience and education. This guide has offered up some top tips to get your started on your Twitter journey so that you can hit the ground running. From using the right tools for social media to advice on how to present your brand, there are a lot of things to think about before diving into Twitter. Marketing your real estate business on Twitter can take you to the next level, as long as you know what you are doing!